This gas price crisis has also impacted Electricity prices as UK market mechanisms were designed to emulate theoretical supply demand models.


april 17, 2023


Trends & Insights


Joyce De Smit, Mar Jorba, Maart Claus, Pieter Jan Hendrickx



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Gas and Electricity prices in the UK reached historically high levels during 2022 as a result of numerous factors, including increases in demand due to a post Covid recovery in the economy, risk of a cold winter (which has an impact on gas demand as gas is used for heating the majority of UK homes), a lack of gas storage capabilities, high demand in Asia for Liquified Natural Gas (LNG) and most recently the war in the Ukraine which has resulted in Russia dramatically cutting its supply of gas to Europe.

This gas price crisis has also impacted Electricity prices as UK market mechanisms were designed to emulate theoretical supply demand models. This means that in the wholesale and balancing markets the most expensive marginal cost of energy sets the whole market price and currently (despite the fact gas fired generation accounts for only 40% of energy) the gas fired units set the marginal market price at a very high level.

The UK government proposes to split the markets (fossil / non fossil) to remove this effect but this won’t provide an instant fix. Despite government assistance energy retail prices remain very high. Water prices in the UK have not been affected so significantly, but the cost-of-living crisis in the UK that has been driven by higher energy and food prices has resulted in historically high levels of debt within the sector.

Debt collection in the UK is also hampered by the fact that domestic water consumers cannot be disconnected, so the water bill is often the first utility bill that customers choose not to pay. As the level of indebtedness has risen many Suppliers are managing customer support schemes designed to help economically vulnerable consumers. As a consequence of all these factors, bad debt and debt management costs have become a very significant element of Energy & Water Retailers’v “cost to serve”.

The Debt Management Challenge

It is often difficult to distinguish between the consumers who genuinely “can’t pay” because of financial hardship and those who choose not to pay for another reason – the “wont pays”. Many utilities are overly cautious in developing their debt collection strategies for the “wont pays” due to their fear of attracting bad publicity or raising the level of complaints as Retailers are measured by the volume of complaints received. These fears are amplified by a UK press that loves to publish stories about big corporations persecuting helpless customers without good cause.

Traditional approaches to debt collection often adopt a one size fits all approach rather than developing a segmented approach which takes into account a customer’s payment history and their current circumstances.

Within the Energy Markets the increasing penetration of smart metering offers suppliers a simpler process for switching consumers to pre-payment tariffs that are able to recover outstanding debts over time, whereas this is not an option for domestic water consumers.

Both Energy and Water Suppliers need to be able to optimise the management of debt collection and financial support provision to minimise the impacts of debt on their business performance.

Energy & Water Retailers can radically improve their ability to manage debt by adopting the MECOMS365/Dynamics 365 Platform to support their business operations.

This state-of-the-art ERP based solution can help you optimise the management of debt collection and financial support provision to minimise the impacts of debt on your business performance by:

  • Focusing debt recovery activities on “wont pays” whilst helping “can’t pays” access sources of financial assistance by:
    • Utilising the Platform’s customer classification scoring capabilities incorporating credit history, payment behaviour and information on social benefits and changes in circumstances to more accurately distinguish the wont pays from the can’t pays at the earliest opportunity in the debt life cycle.
    • Leveraging MECOMS 365 dash boards to guide customer service agents on the most appropriate action to take whenever they are  engaging potentially delinquent consumers.

  • Tailoring debt recovery approaches to reflect individual consumer circumstances by:
    • Utilising the Platform’s customer segmentation capabilities to segment delinquent consumers according to their likelihood of responding to different debt recovery approaches
    • Varying debt recovery cycles using the Platform’s Process Workflow capabilities
    • Leveraging the Platform’s real time credit scoring mapping to determine optimal dunning paths

  • Engaging potential delinquent payers earlier in the debt life cycle by:
    • Identifying triggers relating to potential delinquent payers via the Platform’s tools such as Data Warehousing and Power BI
    • Deploying Customer Service Application Dashboards to help all customer service agents proactively collect debt at the earliest engagement opportunity.
    • Utilising post contact centre engagement customer survey responses to trigger Process Workflows that respond appropriately

  • Proactively using data to drive debt follow-up approaches by:
    • Utilising third party data to help monitor and trigger changes in customer details and credit worthiness via APIs
    • Leveraging third party data on vacant properties and move outs via APIs to proactively engage potentially delinquent consumers
    • Developing Process Workflows that respond properly to this data within the system.

  • Engaging consumers via the most appropriate communication channel for their demographic by:
    • Deploying the Platform’s customer segmentation tools to engage customers via Omni-channel capabilities that can be varied in line with individual debt life cycles via the Platform’s Solgari integration
    • Drawing on analytics from channel interactions, e.g., Power Virtual Agent, Phone contact, email, social media, etc. to optimise contact channel tactics
    • Leveraging the Platform’s Customer Engagement Timeline view which provides historical interaction moments across all of the communication channels.

Mar Jorba - Product Manager - Ferranti

Mar Jorba

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